A Typical Twinkie Buyer

For marketers, it is important to know who marketing efforts should be targeted to.  The paragraph below is an “I am” statement which is a consumer profile of a typical Twinkie consumer. This, of course, does not represent all Twinkie consumers, but according to Simmons Data this represents the majority of Twinkie buyers.

“I am a 46-year mother of four wonderful children ages 9, 11, 12, and 14. We are an average white family living in a small rural town in Colorado. We have fairly moderate political views, just like much of Colorado. I work full time as an Agribusiness consultant and my husband works full time as the assistant project manager for the Colorado Mining Association. Our combined household income is around $85,000 annually. My husband is a huge NFL fan and watches games as often as he can and follows statistics regularly. We are always very busy between work and the kids so we tend to eat out often rather than cooking at home. I don’t particularly enjoy cooking for fun so if we aren’t eating out we are usually having something quick and easy for dinner. Since we’re such a busy family, I’m always looking for convenient dinners and snacks. The kids especially like Twinkies for dessert. Since I grew up eating Twinkies, I love that my kids can too. They also fit great into our food budget and are a great after-dinner snack!”

This is a short description of a typical Twinkie buyer. Many other types of people buy and eat Twinkies, such as men and students; however, according to Simmons Data the description above describes the most common consumer of Twinkies.

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