The Man Your Man Could Smell Like

The Old Spice commercial, “The Man Your Man Could Smell Like” is quite possibly one of the most viewed commercials out there. Almost everyone has seen it or at least heard about it. This ad created entertainment for viewers and resulted in a lot of buzz for Old Spice.

This commercial quickly went viral and became successful in many ways. The witty humor of the ad is probably what caught the attention of many viewers. Old Spice knew exactly who they were targeting and what would appeal to them, which is sometimes difficult to accomplish. Humor obviously was a hit with Old Spice’s target market. Appealing to consumers in such a positive way also helps to create buzz and word-of-mouth marketing.

Several parody videos were even created which increased involvement in consumers and helped to form a bond between the company and the consumer. These viral parody videos were basically free marketing for Old Spice! It helped them gain interest, involvement, and humor.

Old Spice made their audience clear, message clear, and purpose clear all while involving their target consumer and incorporating humor. Their central communicating idea (CCI) was also clear in their main headline: “The man your man could smell like.” In the eyes of most marketers, this is a huge success.

These successes are the goals of many marketers and Old Spice hit the nail on head with this one and certainly made a lasting impression!



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