Social Media 101


Social media is a fairly new playing ground for marketers and involves a lot of gray areas. What should even go on social media sites? What sites are appropriate?

The content on social media is virtually endless. Recently, videos have been growing in popularity and is predicted to continue growing at a fast rate. There are several means to creating videos that have helped marketers reach their target audience on multiple platforms. Some of the hottest applications using video now include Vine, Instagram, and Snapchat. By using these social media platforms you can boost engagement and involvement among consumers. They can also easily share any media that they find interesting quickly and easily!

One thing you definitely want to do is show off who you are and what you’ve done! Your main purpose is to get your business out there right? Then flaunt what you got! Include pictures, videos, and slideshows to show potential consumers how great your products are!

Make new products the star of the show! When you have a new product you want to show it off. One of the best ways to do this is with a teaser advertisement that shows just enough of the product to intrigue your potential consumer. Many consumers will keep checking back on the website to look for updates on a new product that particularly intrigues them so your frequency will skyrocket!

Give people a “tour” of your business. People love being nosy and finding out what really goes on behind the scenes. Let them know how their products are made and who’s behind it all in a short video clip.

Make your promotions pop! Make sure EVERYONE knows about your current promotion. Create a quick video thats interesting and intriguing for viewers. Make it something that they’ll want to pass on to their friends. One of the best things you can do is make a promotion that is only offered to your followers or subscribers. This will make more and more people follow you and track your latest products and promotions.

Be sure to acknowledge your customers. Give them a pat on the back and make their day. After all, you would be nothing without your customers. You can also engage your happy customers by asking them to write a quick testimonial about their great experience with your product!

Lastly, giving back is important and being known as a philanthropic business will give you a positive image. It’s also a great way to get your name out there to a diverse group of people from different organizations.

Effective social media usage should certainly get consumers talking!


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